In Pictures: Wimbledon blends tennis, strawberries and stripes for 2024 retail collection

The All England Lawn Tennis Club (AELTC), home of the Wimbledon tennis championship, has unveiled its latest retail collection, designed onsite at the legendary sporting venue.

Designed for on- and off-court activities the collection includes performance wear and seasonal lifestyle items with strawberries and stripes a recurring motif, along with the club's iconic white, green and purple colour palette.

The retail collection was introduced to capitalise on the on-going "tenniscore" trend in fashion and this latest offering is the largest collection to date.

Featuring classic tennis whites, versatile athleisurewear, stylish accessories, and a smart- casual range, this year’s collection "echoes Wimbledon’s rich history while encapsulating the unique spirit of British summertime".

Daniel Ashmore, Head of Retail, Merchandise & Licensing at the All England Club, commented: “We are delighted to launch the 2024 Wimbledon retail collection, our largest and most varied range to date. In addition to our traditional all-white tennis kit, the collection includes modern athleisurewear, smart-casual garments and accessories; designed and ready to wear both on and off the tennis court.”

Classic pieces are given a modern twist with the use of vibrant colours and playful details, such as classic white pleated skort, which this year comes with Botanical Green undershorts and in Vivid Viola, with a contrast purple design inspired by the famous nets of SW19. Elsewhere in the range are knitted cardigans, oversized rugby shirts, and sweatshirts along with sweat-wicking tennis separates and accessories.

Highlights this season include a navy Harrington jacket with an exclusively designed Wimbledon check interior, a white sweatshirt embroidered with a giant strawberry, a retro-inspired navy and white bomber jacket, and an urban-style green and white co-ord tracksuit. Accessories include a range of Italian leather bags including cross-body bags, shoppers, backpacks, and washbags.

The AELTC in-house design team was assembled four years ago and is comprised off individuals from key British design and retail destinations.

The retail range is priced from £15 to £250 and is available at the Wimbledon store and at shop.wimbledon.com.