In Pictures: Wax London opens third London store in Covent Garden
British menswear brand Wax London has now opened its new 975 sq ft store at 45 Neal Street in Covent Garden - it’s third in London and double the size of the brand’s stores in Soho and Spitalfields.
The new store houses the largest inventory of Wax London clothing and accessories, totalling over 1,000 units, and a more informal space on the lower ground floor that can be transformed for "community events", product launches and press previews.
Tom Holmes, Co-founder of Wax London, said: "We are delighted that Wax has expanded to the vibrant and creative part of the city. The spirit of independence and its love of fabrics and fashion really align with the Wax London ethos.
"The new Neal Street store will offer our community an even more unique opportunity to experience the brand."
The opening is part of the brand’s retail roll-out strategy with "further deals in the pipeline for London and key UK cities" in 2025.
