In Pictures: Vince unveils flagship store in London’s Marylebone
Californian quiet luxury brand Vince has opened a two-storey 2,300 sq ft flagship store at 87 Marylebone High Street in London.
It marks Vince’s 44th store worldwide, and its second outpost in London – its first being a 1,400 sq ft boutique on Chelsea’s Draycott Avenue, which opened its doors in 2019.
Womenswear takes over the ground floor of the new store, with the brand’s widest product offering in the UK, while Marylebone High Street is now also home to its biggest menswear offer yet – taking over the entire downstairs floor.
In line with its newest store concept, which began rolling out across the US flagships from 2024, Vince’s creative team worked with a host of UK-based vendors for the interior, including collaborating on new pieces with Studio Vraco, and sourcing antique and vintage furniture and decorative accessories from renowned dealers like The Peanut Vendor, Beton Brut and Studio 125.
As well as the women’s and men’s SS25 ranges, there is also pre-fall 2025 collections and the brand’s footwear and home interiors categories.
Vince was established in 2002 and is a global luxury apparel and accessories brand best known for creating "elevated yet understated pieces for every day effortless style".
