In Pictures: Victoria Beckham's collaboration with Gap

News broke this weekend that Victoria Beckham is launching a collaboration with Gap and the pictures have now dropped.

The 38-piece collection lands at Gap.co.uk and in store at Gap Covent Garden and Westfield White City from 9am on Friday 24 April.  It features Gap classic re-imagined though Victoria Beckham's lens.

Standout items include a £130 khaki parka, denim capri pants (£70) and a £30 white tee. Other items in the line-up include a fleece track-suit, denim jackets, jeans, shirting, skirts, a trench coat and a bomber, all designed to act as building blocks for the modern wardrobe.

“To me, Gap is an all-American icon – a brand that has always created timeless pieces for everybody’s wardrobe, with a sharp attention to detail,” said Victoria Beckham. “Bringing my design perspective to those everyday essentials and working with a team that shares that same commitment to craftsmanship and execution has made this collaboration incredibly special.” 

Typical Victoria Beckham motifs include the subtle VB signature in red stitching, which is used throughout the collection, along with elevated fabrics and refined construction. Pieces are available in adult sizes from XXS-XXL with pricing ranging from £25-£250. It will be available across several global markets, including North America, Japan, China and the Middle East. as well as the UK.

“Every collaboration we pursue is rooted in storytelling,” said Mark Breitbard, President and CEO of Gap. “We wanted to work with Victoria Beckham given her iconic influence in the fashion world and the opportunity to reinterpret our iconic pieces through her unique design lens. This partnership feels truly authentic - and that’s where the magic happens. It has allowed us to create pieces we hope our customers feel they have to have.” 

The campaign to mark the collection has been shot by Mert Alaş and Marcus Piggott, directed by Troy Tyler, with creative direction by Isaac Lock and styling by fashion image consultant Alastair McKimm. It features models Mica Argañaraz and Lina Zhang. Still photography is paired with social-first documentary-style videos that capture Victoria Beckham speaking candidly about her inspirations, her early connection to Gap, and her approach to the collection. 

This is not the first time Victoria Beckham has taken her aesthetic into the mainstream. In 2017 she collaboration with US retail giant Target and in 2024 she created a capsule collection for Spanish giant Mango.