In Pictures: Vera Wang’s debut ready-to-wear collection for the UK and Europe
New York-based designer bridalwear brand Vera Wang has today launched its highly anticipated first ready-to-wear collection for the UK and Europe for AW26.
Marking the launch of verawang.eu, and following the announcement of the partnership between Vera Wang, WHP Global and Batra Group earlier this year, Vera Wang's debut AW26 collection will be available through the brand's dedicated European platform, alongside Farfetch “in select territories”.
The collection introduces a refined capsule of tailoring, denim, dresses, jersey and outerwear designed to form the foundation of a contemporary everyday wardrobe, and presents a distinct new direction for Vera Wang, shaped by her personal style and longstanding visual point of view.
Styled by Vera Wang in her role as Chief Creative Officer, the launch builds on the brand's celebrated monochromatic visual language, expressing some of Vera Wang’s most recognisable aesthetic codes through a refined wardrobe curated for the modern woman.
Wang said: “This is an entirely new experience for Vera Wang as we have never before offered product at this price point, for this segment of the market, and at this level of geographical penetration.
“I look forward to partnering with Batra Group in creating a collection of specific pieces that reflect my love for wardrobing with a sophisticated, nonchalant and versatile attitude, one that resonates across all age groups, cultures and borders.”
Positioned within the contemporary ready-to-wear market, pricing begins from £270, with outerwear and key investment pieces priced up to £1,350.
Additionally, the follow up SS27 collection is being presented to wholesale partners in London and Paris throughout June and July. London appointments are taking place from 8–23 June and 1–31 July at the Vera Wang showroom in Charlotte Mews.
Paris appointments will run from 25–29 June in partnership with POET Showroom. Alongside the ready-to-wear collection, SS27 will introduce an expanded lifestyle offering, including activewear.
