In Pictures: Valentino’s new campaign featuring Florence Pugh

English actress Florence Pugh is the new face of Valentino, starring in an advertising campaign in which “her eclectic personality shines through” - shot by renowned photographer Steven Meisel in New York.

Starring as the brand’s new DI.VA (DI.fferent VA.lues = DIVA), Pugh “enters the world of values of Maison Valentino” and its designer Pierpaolo Piccioli for the ‘Encyclopedia of Feelings’ campaign, in which she expresses a range of emotions through body language and facial expressions.

Pugh ‘acts’ with the new Valentino ‘Garavani Rockstud23’ bag. A trademark of the house, the iconic pyramid-shaped stud bag - inspired by Roman palace doors – has been “daringly reinterpreted” through bold new designs for Valentino’s ‘Rockstud’ accessories.

Italian designer Piccioli “continues his process of resignification of the iconic codes of the Maison, where reality and dream, high and low, punk and aristocracy, couture and street cohabit”. And Pugh is the new face to bring it all alive.