In Pictures: The Outnet unveils SS26 campaign ‘Play. Pause. Rewind.’

Luxury online fashion outlet The Outnet, which offers previous season womenswear and menswear from top designer brands, has launched its new SS26 campaign entitled ‘Play. Pause. Rewind’.

Taking a fresh look at how women really dress in season, the campaign "explores a wardrobe in motion" and is fronted by songwriter and storyteller, Beka, and style and travel influencer, Chessy.

Rather than focusing on single-use outfits or fixed occasions, it highlights pieces that are worn on repeat, reimagined across different moments and styled instinctively.

Georgina Drew, Marketing Director at The Outnet, said: "This campaign is built around the rhythm of how we really dress in summer, moments of play, pause, and rewind. Play is the spontaneity of the season, mixing, styling and discovering pieces.

"Pause is about intention, choosing items that earn their place in your wardrobe through quality, versatility and relevance. Rewind is where real value lies, returning to them, restyling them and wearing them across moments and seasons and versions of yourself, as expressed through Beka and Chessy.

"At The Outnet, we curate with that in mind, pieces that do not just work once, but continue to feel current no matter how many times you come back to them, because the most valuable pieces are not the ones you wear once, they are the ones you return to."

"I think of style as something that shifts with you, different moods, different seasons, different versions of self. I loved working with The Outnet on this campaign because it feels like a space that holds all of that expression and makes it easy to play. Getting dressed becomes a way of stepping into who you are that day, and they make that feel effortless."

Chessy added: "I have always loved following and shopping on The Outnet, so it has been amazing to now collaborate on this campaign. Their ethos, timeless style that sparks joy, is something that resonates with me and makes the partnership feel genuinely aligned."

Part of the YOOX Net-a-Porter Group, The Outnet is described as "a destination for those who value considered dressing". The platform "prioritises curation over excess and longevity over immediacy". Each piece is selected for its ability to be worn, re-worn and reinterpreted across seasons.