In Pictures: Sweaty Betty’s new ‘Born Sweaty’ campaign for SS26
Sweaty Betty has launched a new campaign for SS26 under the title of ‘Born Sweaty’, described as "not just a slogan, but a truth rooted in the brand’s DNA".
The campaign features Sweaty Betty community members, including author and podcaster Elizabeth Day, GB padel athlete and co-founder of Padel & Prams Victoria Nicholas, and Rehana Jade, co-founder of Club99 - the night-time running club for women.
Also involved are the founders of Black Joy x Wellness, Georgie Bolam and Christa Daboiko, who bring their wellness expertise and community focus to the campaign.
Launching alongside the campaign is a new collection "built for real life in motion", with updated ‘Power’ and ‘Motion’ lines designed to transition from training to everyday wear.
Melissa Mullen, Sweaty Betty Brand President, said: "Born Sweaty is who we are. Born from sweat. Built on effort. This isn’t empowerment with soft edges - this is full force, full spirit and belongs to the women who move through the world that very same way. We were Born Sweaty, and sweat is the proof we showed up."
