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In Pictures: Superdry's 5,676 sq ft Battersea Power Station store

Tom Shearsmith
17 October 2022

Superdry is among the first wave of an array of British and international brands shoppers can now find inside Battersea Power Station’s Turbine Halls.

The London Landmark opened its doors to the public for the first time in history, on Friday 14th October. After almost 40 years, the power is back on and set to become one of the city’s most exciting retail and leisure destinations. Read's feature on Battersea Power Station.

Superdry opened its 5,676 sq. ft store on the ground floor, joining the first tranche of over 100 shops, bars, restaurants, and leisure venues, including other retail names such as Adidas, Nike, Uniqlo and Mango, as well as designer favourites, Hugo Boss, Mulberry and Ralph Lauren.

Known for its outerwear and vibrantly branded items, Superdry combines classic style with contemporary culture. Inspired by London thrift stores and vintage Americana, the new store stocks the brands authentic apparel collection and a full range of accessories.

Julian Dunkerton, Superdry Founder and CEO, commented on the opening: “Being a British brand, it’s great to have a store presence within such an iconic London landmark, opening its doors to the public for the first time in history, which Superdry is proud to be part of. Battersea Power Station will attract visitors from across the globe, offering both incredible leisure and strong retail business. We are excited to be expanding Superdry’s UK store collection within one of London’s hottest retail and leisure destinations, as well as increasing our presence within the capital”.

Superdry Battersea Power Station

Superdry recently returned to profitability and reported an increase in revenues for its full year results. Total revenue increased 9.6% to £609.6 million year-on-year, largely as a result of lapping enforced store closures and lifting of COVID-919 restrictions in Superdry's key markets.

Last week, Superdry teamed up with MOBOLISE, the upskilling and recruitment platform for Black talent launched by MOBO’S Founder, Kanya King CBE, with the aim of ensuring that Diversity, Equality, and Inclusion is "further embedded within the brand’s DNA".

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