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In Pictures: Rocket Man Elton John launches pop-up at Selfridges Corner Shop

Tom Shearsmith
20 March 2023

Goodbye Yellow Brick Road, Hello Selfridges. The department store has introduced a new Elton John pop-up to its Selfridges Corner Shop, transforming the creative retail space into a glittering representation of Elton John's world.

Running from today until 15 April at Selfridges flagship departure store, the bespoke installation is home to a range of iconic archive costumes from the musicians career, an Elton x Selfridges tour merchandise collection, Elton John Eyewear, and a series of newly-created collections.

Designers involved in the pop-up include Christopher Kane, More Joy, and Richard James. Dr Martens will also be on-site offering fans personalised versions of their 1460 boot, inspired by John's famous Pinball Wizard outfit.

The retail space has previously been home to a sex and sleep wellbeing pop-up, an exhibition space for Studio Ghibli, and a showcase for earth-conscious label Pangaia.

Speaking today about the pop-up, Elton John commented: "I'm truly excited to see what the Selfridges Corner Shop experience looks like now it's being brought to life. We've been working closely with the teams at Selfridges and Bravado to create a unique experience that allows my fans to take a step into my world.

"I'm an avid shopper, so the bar has been set high and we've come up with something special that celebrates the things I love - fashion, vinyl, live music, food and some beautiful design. I hope my fans love it as much as I do."

The pop-up coincides with John's final UK tour, Farewell Yellow Brick Road, which kicks off in Liverpool this week, visiting London's The O2 in early April.

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