In Pictures: River Island’s new concept store at Manchester’s Trafford Centre

River Island has opened a new 21,000 sq ft concept store, called River Island Studios, at Manchester’s Trafford Centre, combining physical and digital with interactive fitting rooms and self-service tills.

The store is carrying womenswear and menswear clothing, including the brand’s expansive denim range, and accessories, and there’s also a range of suits and smarter looks. The kidswear offer includes RI baby, mini and older kids’ ranges, with highlights including “cute co-ords”.

Gemma Scarfe, Digital & Marketing Director at River Island, said: “Manchester has been on our radar for some time. It has continued to receive huge investment over the last few years and has cemented its position as a world-class city.

“We’re delighted to have identified a new, larger retail space that will deliver a fun and refreshing shopping experience to our loyal customers as well as complement the thriving city.”

Bruce Gardner, Brand Experience Director at Trafford Centre, commented: “River Island is a high street giant and a hugely popular brand with our visitors, so we’re really excited to see their stunning, vibrant new store open in a new location here at The Trafford Centre.”