In Pictures: Reiss launches first-ever baby collection

British fashion brand Reiss is expanding its offering, welcoming Reiss Baby to the family. The retailer's first-ever babywear collection is a refined edit of everyday essentials and luxe gifting pieces for newborns and babies up to 24 months old.

Following the success of its childrenwear line, which debuted in 2021, the new babywear range brings the brand’s signature quiet luxury aesthetic to its youngest audience yet. Designed with both style and sentiment in mind, Reiss Baby includes soft cotton rompers, sleepsuits, bibs, mittens, cashmere blankets and trinkets for gifting.

The collection leans into gender-neutral tones and refined silhouettes, drawing from the same subtle design language found across Reiss’s men’s and womenswear. A toned-down curated colour palette of lemon, grey, mint, mink, and soft neutrals are timeless, while ultra-soft cotton and cashmere ensure comfort without compromise.

Standouts include the floral print Eleanora seersucker romper and the Amber balloon print set, featuring a matching sleepsuit, hat, bib and blanket.

Bonus points: all pieces are crafted in machine-washable fabrics with user-friendly fastenings. Plus, to make gifting simple, several curated sets are presented in premium gift boxes.

Reiss Baby is available exclusively online, with prices ranging from £24 for cotton essentials to £120 for cashmere heirlooms.