In Pictures: Rails unveils AW26 pop-up at Selfridges in London
Los Angeles-based lifestyle brand Rails has launched a pop-up space on the third floor of Selfridges in London with its new AW26 collection, set to run until 25 October 2026.
Alongside a curated selection from both the new mainline and denim collections, the space is also featuring Rails’ “heritage bestsellers”, including the ‘Hunter’ plaid shirt, alongside a refined edit of transitional pieces defined by rich textures and “effortless silhouettes”.
The pop-up, which also features ‘hero’ outerwear pieces such as the faux fur ‘Blisse’ jacket and the “luxe wool” shawl collar ‘Celeste’ coat, further strengthens Rails’ relationship with Selfridges, having been present in the London store since 2015 and having previously had pop-ups in both the London and Manchester locations.
Rails founder and Creative Director, Jeff Abrams, said: “We are thrilled to launch our AW26 Rails pop-up at Selfridges and to continue building our long standing relationship with such an iconic institution.
“After more than 10 years, Selfridges remains an important partner for Rails and we’re excited to fully express the brand’s DNA, with our full category AW26 collection on offer to Selfridges’ loyal customers.”
The new Selfridges pop-up adds to Rails’ flagship store at 13 Floral Street in Covent Garden, which opened in February 2022, and its store at 173 Westbourne Grove in Notting Hill, which opened in April 2022.
