In Pictures: Pull&Bear unveils upsized and relocated Oxford Street flagship

Pull&Bear, the younger target market fashion brand of ZARA owner Inditex, has opened a new 14,972 sq ft store over two floors at 213 Oxford Street in London, a relocation and upsize from its previous site at 315 Oxford Street.

Described as a "bold new retail concept" that reflects the brand’s refreshed modern identity, the new store "sets the tone for future openings" with its minimalist and digitised design and layout.

A standout feature includes a modular and rooms display system, offering an immersive wide angle ‘0.5’ view to enhance product visibility and presentation.

Digital elements have been integrated throughout the "next generation retail experience", with multi-position screens and polycarbonate light bars as well as assisted self-checkout.

Fitting rooms include a dedicated ‘infinity area’ designed to support content creation for platforms like TikTok, situated within the specially designed Pull&Bear Room.

A focal point of the store is the dedicated space for Pull&Bear’s sub-brand, STWD, which debuts with an exclusive unisex collection available only at the new Oxford Street location.

The women’s ‘Pacific Republic’ space has also been reimagined with updated fixtures to "enhance styling and engagement", and the store features other themed zones for its collections – which include accessories and footwear to complement the core apparel lines.

There is also curated areas for key trends, such as ‘preppy’, ‘urban’ and workwear-inspired edits.