In Pictures: Paul Smith and Barbour launch collaboration which sees town meet country
A new 23-piece collection bringing together two British heavyweights in Paul Smith and Barbour launches today, 1 October.
Under the title of ‘Paul Smith Loves Barbour’, the collection focuses on the “innate understanding of the specific qualities that make British style unique”, with each brand bringing its own distinct design perspective to the project.
Barbour is inseparable from the British countryside, while Paul Smith has always been “decidedly metropolitan”, and it’s that friction between town and country which gives the collection a “one-of-a-kind personality”.
The accompanying campaign is based around the environment of a British country fair, grounded in British character and reimagined with wit – inviting people to see both design houses in a new and unexpected light.
The collection comprises reimagined versions of some of Barbour’s most iconic coats, alongside knitwear, accessories and T-shirts.
Inspired by country shows, the collaboration takes a playful approach to country classics, with unusual shades of waxed cotton, patchwork constructions and a recurring Friesian cow motif.
‘Paul Smith Loves Barbour’ is now available on the Paul Smith website, in both brands’ stores and through selected wholesale accounts.
