In Pictures: Palm Angels unveils ‘Island Speed’ SS26 campaign
Luxury Italian streetwear brand Palm Angels has launched its new SS26 campaign under the title of ‘Island Speed’.
Described as “a raw, sun-drenched story set between beach, heat and speed”, the campaign is built around a motorbike suspended on a beach in Jamaica - with the sea in the background “creating tension between movement and stillness”.
The images draw from the island’s growing bike culture, where riders move through the city and into the hills, “turning everyday roads into stages for style, speed and display”.
The SS26 collection stays true to Palm Angels’ DNA, with oversized, deconstructed silhouettes and a mix of technical fabrics with washed textures.
There’s also the introduction of a new Palm Angels logo, presented as a patch – “a clear marker of the brand’s next phase and a symbol designed to be worn and recognised”. It even features on the side of the brand’s new sneakers.
Palm Angels was acquired from New Guards Group (part of Farfetch) by global brand management company Bluestar Alliance, which also includes Off-White, Dickies, Scotch & Soda and Hurley in its portfolio, in February 2025.
Palm Angels, which was originally heavily influenced by the Los Angeles skate scene, was founded in Milan in 2015 by Francesco Ragazzi (formerly an artistic director for Moncler), who stepped away from the brand following the Bluestar Alliance acquisition.
