In Pictures: Oxford Street continues to see Christmas shoppers despite tier 3 restrictions

As London enters tier 3 restrictions, London's iconic Oxford Street continues to see shoppers flooding the streets to make Christmas purchases.

Crowds continue to return, with dedicated shoppers visiting stores such as Primark, Zara, Selfridges and JD Sports.

Debenhams has now pasted closing down signs over its Christmas window displays. Shoppers are continuing to visit the department store, desperate to find discounted stock bargains after it was confirmed that the retailer is set to shut its doors for good.

TheIndustry.fashion has created a gallery with photographs from Oxford Street today:

Earlier today, TheIndustry.fashion announced Gap is to close one of its Oxford Street stores, with the news confirmed via closing down sale signs in the store window.

Helen Dickinson, Chief Executive of the British Retail Consortium, commented: “The run up to Christmas is a vital time for retailers, with one in every eight pounds spent in December. Following four weeks of closure, many retailers are extending opening hours, offering discounts, and looking at other ways to create an enjoyable shopping experience and bring back customers.

“Celebrations are a little different this year, but we all want to keep Christmas special. To avoid disappointment, and to keep everyone as safe as possible, we are encouraging people not to leave their shopping – online and in-store - to the last minute. This way we can ensure our fellow customers and all the store colleagues, warehouse workers and delivery drivers working behind the scenes, have the space they need to stay safe and well."