Next is due to open another beauty stores in a former Debenhams locations at Intu Metrocentre, with a fourth due to open before Christmas.
The Next concept stores will also offer home and womenswear.
TheIndustry.fashion has an extensive gallery providing a look inside of the new store at Intu Watford:
Next already sells around 200 beauty brands on its website from the likes of Estee Lauder, Clinique, Benefit, Origins, The Ordinary, GHD, Dermalogica, Aveda, Illamasqua, Elemis, Burberry, By Terry, Rituals, L’Occitane, Bvlgari, Emporio Armani and Boss.
Simon Wolfson, Next’s Chief Executive, said: “This is an exciting opportunity to work with existing and new beauty brand partners to create a new force in beauty retailing – bringing our Online business to life through premium store environments in some of the UK’s most important retail locations.”
General manager at intu Watford, Vicki Costello, added: “This new partnership shows how important flagship destinations are to the future of retail. We are very impressed with Next’s ambition for its new concept.”