In Pictures: Myla launches more accessibly priced Myla Rose line

British luxury lingerie brand Myla has launched a new line, Myla Rose, offering the look, feel and craftsmanship of its main Myla London line at a more competitive price point.

Available and Myla.com and at John Lewis, Myla Rose is inspired by the mainline’s signature with an extended size range.

Chester

Featuring intricate renaissance inspired laces, foil printed embroideries and lurex, the AW22 line has a vibrant colour palette reminiscent of some of the clientele’s favourites, such as electric violet, cobalt blues and seasonal reds.

Chalcot Mews

The design range covers a strong core collection of wearable everyday styles, as well as more detailed designs for occasions. Prices for bras come in at around £65 with briefs around £35; mainline bras are typically in excess of £100.

Daisy Lane

Myla was founded in London in the 1990s and was relaunched in 2017 by lingerie veterans Garry Hogarth, who is CEO, and Leila Habibi, who is Product Director, both of whom were previously with Agent Provocateur.

Hartland Road

Hogarth said of the new launch: “We’re thrilled to launch Myla Rose and to partner with a premium retailer such as John Lewis. These styles are luxurious and colourful with the detail and fit the Myla clients expect, all whilst offering something completely different for the John Lewis customer.”