In Pictures: ME+EM opens seventh store at Battersea Power Station
ME+EM, the British label specialising in understated luxury for the modern woman, has opened a new store in Battersea Power Station.
Located inside the Grade II listed building, the store is spread over 947 sq ft and houses its full range of womenswear, footwear and accessories.
ME+EM was founded by Clare Hornby and places "intelligent style" at the centre of its ethos with pieces that can be worn separately or together. It operates seven stores in locations including Bayswater, Belgravia, Chelsea, and Notting Hill.
Staying true to the aesthetic of the Battersea Power Station building, the new store sees that original columns and tiles remain in situ, with new interior features "carefully considered to respect the building’s unique design and heritage". A dramatic square vaulted ceiling with intricate cornicing and halo lighting pays tribute to the art deco architecture of the time, elevating the ambience to offer customers a unique shopping experience.
Clare Hornby, Founder and CEO, ME+EM, commented: “We are really thrilled to open our seventh store located at Battersea Power Station; it’s exciting to see ME+EM in one of London’s iconic landmarks. We’re looking forward to welcoming the community of women living in the area as well as introducing our brand to people visiting this incredible space from further afield.”
In March 2022, the business announced it had raised £55m from investors, which it said it would use to fund its international expansion plans. The investment round was led by Highland Europe, which previously invested in Matchesfashion, Threads and nutrition brand Huel.
ME+EM saw triple digit growth in revenues in 2021 and is continuing with plans to open new stores in New York and Boston, as the US is now ME+EM’s fastest growing geography. The brand is also expanding into Australia, Canada, Hong Kong, Middle East, and Switzerland.
Read TheIndustry.fashion's interview with Sam Cotton, Head of Leasing, Battersea Power Station.
Alternatively, read this feature on Battersea Power Station: a repurposed London icon.