In Pictures: Mango launches summer 2026 campaign with new ambassador Hailey Bieber
Mango has launched its new summer 2026 campaign starring its latest global brand ambassador, Hailey Bieber.
The American model and founder of skincare and makeup brand Rhode, who married Canadian singer Justin Bieber in 2018 and is the daughter of actor Stephen Baldwin, follows in the footsteps of a long line of high profile Mango ambassadors including Kate Moss, Naomi Campbell, Claudia Schiffer, Scarlett Johansson, Penélope Cruz, Kendall Jenner and Kaia Gerber.
Mango’s new summer 2026 collection builds on the brand’s ‘Craft Your Own Story’ concept, which “supports customers in their quest for authenticity and the creation of a unique, personal style”.
Inspired by Los Angeles ‘street’ style, the collection includes micro shorts, sculpted crop tops, oversized outerwear and mini dresses.
In March, Mango unveiled a new 5,920 sq ft store on London’s King’s Road, marking its 25th retail location in the capital.
That followed hot on the heels of the opening of a 6,673 sq ft store on Kensington High Street in January.
The Spanish fashion giant sees London as “a priority growth market” having opened 10 locations across the capital in the past three years. Its sales in London represent around 40% of Mango’s total UK sales.
Over the past year, Mango has opened stores in Paddington, Broadgate and on Long Acre in Covent Garden, as well as a Canary Wharf Man pop-up, while expanding its Man and Teen destinations at Westfield London (White City).
