In pictures: Luxury Stores at Amazon launches AW22 campaign
Luxury Stores at Amazon has launched its AW22 campaign, 'Luxury, With A Smile' featuring a high-profile line-up including models Irina Shayk and Karen Elson and actor and model Tommy Dorfman (pictured above in Rianna + Nina).
Model and Tik Tok star Wisdom Kaye and model and TV personality Jamie Xie also appear in the campaign, which goes live today, and features designs from brands such as Christopher Kane, Dundas, Rianna + Nina and Elie Saab. The campaign was styled by Stella Greenspan and directed by Cass Bird.
Amazon brought its Luxury Stores platform to the UK and other key European market in early summer 2022, having first launched it in the US in September 2020.
The platform offers an elevated experience for shoppers of luxury fashion and beauty. Meanwhile participating brands and designers can sell their collections directly via the platform, allowing them to make decisions independently regarding their inventory, selection and pricing.
Amazon also allows designers and brands to create and personalise original content to help them target existing and new luxury customers.