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In Pictures: Labrum’s new pop-up store in London’s Soho

Tom Bottomley
30 May 2024

Labrum, which won the Queen Elizabeth II Award for British design last year, has now opened its pop-up store at 35 Marshall Street in London’s Soho.

Customers can shop the latest SS24 collection, as well as some pieces from AW23, and there is also a bespoke service offering one-of-a-kind garments.

This is the 10th anniversary year of Labrum, a brand that "looks to bridge the gap between Western society and West African culture".

It was founded by Foday Dumbuya, who spent his formative years in Sierra Leone, Cyprus, and London, and built his reputation in the industry working for the likes of Nike and DKNY.

Also now in-store is Labrum’s ‘Tupac’ collection, which pays tribute to the iconic music artist by “blending modern fashion with cultural homage”, and fans of the acclaimed TV series ‘Top Boy’ can find the exact tracksuit featured in the show.

Additionally, deadstock pieces are available in limited quantities, alongside T-shirts – including one with ‘Designed by an immigrant’ printed on the front - and accessories including a Labrum trucker hat.

On opening the Soho store, Dumbaya said: "Not only can we share our ready-to-wear collections, but people can come here and see the tailoring craft in action, something close to my heart.

"With some amazing collabs coming soon, this is a great time to be part of such an iconic fashion hub, and we’re excited for the pop-up run."

It’s not yet been specified how long the pop-up will be running, but landlord Shaftesbury Capital has been flexible with durations in the past.


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