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In Pictures: Kate Spade teams up with Heinz for tomato ketchup-inspired collection

Tom Bottomley
27 June 2024

Kate Spade New York has joined forces with Heinz on a limited-edition collection of tomato ketchup-inspired apparel and accessories.

The one-of-a-kind capsule draws inspiration from each brand’s signature DNA, with Heinz’s iconography and red ketchup colour featuring on Kate Spade t-shirts, footwear, totes, pouches, small leather goods, phone cases and key chains.

Jennifer Lyu, SVP and Head of Design at Kate Spade, said: "We believe in exploring the journey of self expression through style in fun, unexpected ways.

"It’s the thoughtful details that bring this collection  to life - from the embellishments on the t-shirt to the way our 3D ketchup bag looks just like that classic red and white packet.

"The playful designs are perfect for all of summer’s special moments, capturing the spirit of the season. I’m excited for customers across generations to experience a little piece of the magic we created with Heinz."

Megan Lang, Head of Global Heinz Brand Communications and Creativity, added: "With this new line of ‘condiment couture,’ we’re excited to partner with the iconic Kate Spade New York brand to pay homage to the beloved Heinz brand.

"Both brands have incredibly loyal fanbases that transcend generations. At Heinz, we love to celebrate the unique and unconventional ways our fans show their love for us, and this collection is the perfect opportunity to do so."

The limited-edition collection, priced between £45 - £425, will be available at Kate Spade New York's flagship at 200 Regent Street in London, as well as on the brand’s UK website and in global markets including North America, Europe, Japan, China and Southeast Asia from 5 July.


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