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In Pictures: HOKA and Reformation team up to redefine fashion and function

Chloe Burney
26 September 2024

Premium womenswear brand renowned for its sustainable fashion, Reformation, and sportswear brand renowned for its comfort-first sneakers, HOKA, have joined forces on a sneaker collection that fuse "just the right amount of athletics and aesthetics".

The collaborative project from two leaders in their respective fields has resulted in sneakers created "for everyday athletes from all walks of life".

For the break dancers, the prancers and the run-walkers, there are a million ways to move yourself and the HOKA x Reformation sneakers are designed to facilitate all of the above. The lifestyle sneakers were engineered to be somewhat sporty for those who want to go from pickleball to prancing in just a few steps. Meanwhile, aesthetics and sustainability haven't been compromised.

The do-it-all sneakers, which are available in three custom colourways,  are made with recycled polyester and organic cotton, staying true to Reformation's DNA.

The limited-edition collaboration is available from today for £150 on Reformation.com, HOKA.com and in select Reformation stores.

This isn't the first collaborative project Reformation has embarked upon in recent months. Just last week, the retailer teamed up with country-pop Grammy award winner Kacey Musgraves on a collection of countryside-ready fits. Reformation x Kacey Musgraves was "engineered for slowing down and growing up", from countryside galevanting to poetry reading.


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