In Pictures: H&M to collaborate with fashion icon Iris Apfel

Iris Apfel

H&M has announced a new collaboration with fashion icon Iris Apfel, celebrating her 100th birthday and paying homage to her unique style.

Iris is a self-made businessperson, interior decorator, fashion designer and style icon, famous for her stand-out style, bold fashion choices and creative designs.

H&M said it was “drawn to work with Iris because of her eccentric style and influence with the fashion community”. For 100 years, Iris has inspired people to create, celebrate and embrace their own personal style and continues to be a pioneer in the fashion industry.

Inspired by Iris’ eye-catching style and unique flair, the Iris Apfel x H&M collection will include an assortment designed for everyone including clothing and accessories.

Key pieces in the collection include colourful coordinating sets, floral suits, tiered ruffle dresses and bright printed dresses, featuring a mix of textures, interesting cuts and patterns.

A jewellery and accessory line has also been designed to complement the wardrobe. Taking inspiration from Iris’s layered look and love of chunky statement pieces, the accessories pull from many themes including plants, animals, and treasures from another world.

All materials used in the collection are recycled, or sustainably sourced and each garment and accessory has been made with circularity in mind.

Speaking about the collection, Iris Apfel said: “I think H&M is fabulous and are absolute pioneers in their field – which I love! I love doing high style at affordable prices, which H&M has mastered!”

Ann-Sofie Johansson, Creative Advisor, H&M Womenswear, added: “Iris epitomises personal style – a style that is both beautifully flamboyant and eclectic as well as being totally ageless. She shows what fashion is all about – a means to express yourself, who you are or want to be and having fun at the same time – a true inspirer!”

The collection is due for release Spring 2022.