In Pictures: Havaianas collaborates with The Devil Wears Prada 2
Brazilian flip-flop brand Havaianas has launched a collaboration with the hotly anticipated film The Devil Wears Prada 2, marking a new chapter for the brand as it looks to explore a more fashion-led design direction.
As part of the collaboration, Havaianas has introduced a new limited-edition collection called ‘Puffed Family’, alongside a global campaign inspired by the eagerly awaited sequel to the 2006 success story The Devil Wears Prada.
The ‘Puffed Family’ collection consists of four distinct styles that mark a “bold” evolution of Havaianas’ classic silhouettes by exploring new materials, proportions and constructions - from padded straps to inflated edges and chunky soles.
The collaborative collection was inspired by the philosophy of: “if it’s not heels, it’s Havaianas”, which, according to the brand, reflects a new way of dressing, “where style is no longer dictated by convention, but by attitude, individuality and self-expression”.
Each of the four styles reflects a more fashion-forward design approach that looks to elevate the classic Havaianas flip-flop, while staying true to the brand’s essence.
The new collection’s confident design language marks a new chapter for the Brazilian brand, as it steps into a fashion-led era.
The launch of the new collection is accompanied by a global campaign, with activations planned in key cities including London, Rio de Janeiro, São Paulo, Paris, Madrid, Milan and New York City.
The new collection, which comprises the Havaianas Puffed Up, Maxi Puffed, Over Puffed and Luna Puffed styles, is available to purchase on Havaianas’ website.
The Devil Wears Prada 2 debuts in UK cinemas on 1 May.
