In Pictures: Hackett London unveils SS26 campaign with David Gandy
Hackett London has launched its SS26 campaign fronted by supermodel and brand ambassador David Gandy, under the title of ‘The Journey of a Man’.
Shot in the Al Qudra Desert near Dubai, the campaign explores the idea that a man is “not defined by his destination, but by the journey he takes”.
Gandy is photographed in a selection of Hackett’s latest looks against a backdrop of sand dunes, with camels and horses, on a jeep, beside a vintage racing car, and lying in a hammock.
The campaign captures a SS26 collection “not to be worn, but to be lived in”, including lightweight tailoring reimagined with softer blazers and textural linen overshirts, as well as ‘travel ready’ pieces crafted from breathable and crease-resistant fabrics.
The signature Nº14 Savile Row line runs through the campaign, with linen at its core, cut into ‘featherlight’ shirts, Caban jackets, softly structured blazers and gently draped trousers.
The colour palette includes rich navy and ‘coastal’ blues, with accents of green, dusty pink and terracotta “echoing the natural hues of the desert landscapes”.
Complementing the wardrobe is a swimwear range “that captures the ease and freedom of summer”.
A successful entrepreneur as well as model and brand ambassador, Gandy founded premium apparel brand David Gandy Wellwear in 2021, later collaborating with Hackett on exclusive luxury loungewear and sleepwear collection twice in 2024.
