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In Pictures: Gymshark’s new modest collection with influencer Leana Deeb

Tom Bottomley
21 January 2025

Gymshark has launched a new modest activewear range with Muslim fitness content creator and YouTube, TikTok and Instagram star Leana Deeb.

More than just an influencer, Deeb has become a role model for women who balance faith and fitness. She has gained over 18 million followers since she posted her first video in October 2021.

According to Gymshark, the collection "addresses a significant gap in the fitness industry, empowering women who dress modestly to train confidently and comfortably".

The collection blends gym performance with street style, with each piece designed to offer full coverage, comfort and versatility. It includes a hybrid wrap hijab which gives secure coverage during working out. There’s also oversized t-shirts and hoodies, jackets, joggers and tunics.

Lightweight materials keep women cool during intense workouts and there’s premium heavyweight fabrics for lifestyle wear.

Design details like thumbholes, side slits and discreet storage pockets "eliminate distractions and enhance convenience".

The collection launch follows research by Gymshark revealing 84% of 13,147 respondents reported challenges in finding modest gym clothing that meets their needs, with 78% resorting to shopping in the men's section for better options.

Additionally, three in five (61%) have avoided the gym altogether because the process of finding the right clothing is too difficult.

The research also revealed the impact this has on this demographic's confidence, with 58% admitting they have skipped training due to a lack of confidence. A similar number (62%) also admitted they have felt intimidated by others in the gym.

Noel Mack, Chief Brand Officer at Gymshark, said: "We’re on a mission to inspire as many people as possible to step up to the bar. So, when we learned of the issues that millions of women in the modest community were facing when it came to training, we knew we were best placed to help.

"We've worked with Leana for a number of years now and I can't think of anyone better to front our first modest streetwear collection. She's an inspiration to millions across the globe and I feel honoured to call her a partner.”

Deeb added: "Millions of women across the globe dress modestly and love training, myself included. When I first started wearing the hijab in March 2023, I realised just how challenging it can be to find modest activewear that is both functional and stylish. The fact that so many women either struggle to find the right clothes or avoid the gym entirely as a result shows a massive gap, and I couldn’t sit back and do nothing.

"This collection was inspired by my own journey and my goal to inspire my audience to become the best version of themselves. That’s why I’m so excited that Gymshark shares my vision and has collaborated with me to bring it to life.

"Being involved from the very first sketches to seeing and touching the finished product has been a dream come true. I hope this collection gives women who dress modestly the confidence and style they need to achieve their fitness goals."

The Leana Deeb x Gymshark collection is now available on Gymshark’s website and at its new store at The Dubai Mall in the UAE, which opened on 16 January 2025.


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