In Pictures: George at Asda unveils Billie Faiers collaboration swimwear collection
George at Asda has launched a new swimwear range in collaboration with TV personality and former ‘The Only Way is Essex’ star, Billie Faiers.
The launch follows on from the success of two previous George at Asda x Billie Faiers lines, the first of which was kidswear, followed by a womenswear launch in October 2023.
The swimwear collection sees Faiers’ "individual aesthetic bringing an injection of glamorous style to summer".
It features one-piece metallic fabric swimsuits, figure enhancing bikinis, seersucker rib designs and "chic cover-ups" for day to evening transitions – including a gold metallic crochet knitted dress, featuring nude rhinestone encrusted mesh.
Glenda Hansford, Buying Director at George at Asda, said: "We’re thrilled to enter a new category with Billie. The new swimwear range is an excellent addition to Billie’s current offering - particularly as the existing ranges are received so well.
"Billie’s personal style is mirrored in each of the individual pieces from crochet dresses to patterned co-ords and metallic swimsuits, giving consumers fashion forward pieces at amazing prices.
"We look forward to seeing the collection launch just in time for those summer moments as our partnership continues to flourish."
The collection was captured on camera with Faiers modelling poolside and against the backdrop of a boutique hotel in Marrakech.
Faiers said: "I am so excited to see this collection come to life. Swimwear has always been something we’d set our sights on and, after the success of my children’s and womenswear collections with George, it seemed like the perfect opportunity to jump at.
"Each of the products in the range are made using soft and lightweight fabrics and the fits are all amazing, super flattering and perfect for summer holidays."
Launched on 4 July, the collection is now available on the George at Asda website and in select stores, with retail prices starting at £10.
