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In Pictures: Gap’s limited-edition collaboration collection with DÔEN

Tom Bottomley
22 May 2024

Tomorrow sees the launch of a new collaboration collection between Gap and California clothing label DÔEN, featuring limited-edition women’s and kids’ apparel and accessories.

Sisters and models Lily and Ruby Aldridge are fronting the accompanying campaign in what is described as “a celebration of individuality and timeless femininity”.

Mark Breitbard, President and CEO of Gap, said: “Gap partners with brands that champion originality and use fashion as a powerful form of self-expression.

“Our collaboration with DÔEN celebrates a feminine aesthetic brought to life through some of our most loved essentials. I can't wait to welcome DÔEN fans to the Gap family to experience our product in a fresh new way.”

The 46-piece collection is brought to life via DÔEN’s feminine take on Gap’s iconic styles, rooted in denim and khaki. The assortment includes matching sets, dresses, denim, matching tops and skirts, loungewear and accessories, featuring floral prints and flowy silhouettes.

Katherine Kleveland, Co-Founder and CCO of DÔEN, commented: “It’s been a dream to watch our collections, so rooted in nostalgia and femininity, reimagined through the classic Gap lens.

“As with all our DÔEN designs, the collaboration pieces were designed to be loved, worn in, and passed down — and we’re beyond excited to partner with Gap to be able to offer this to an engaged global community.”

Margaret Kleveland, Co-Founder and CEO of DÔEN, added: “The timeless and iconic nature of the Gap brand is so inspiring to both Katherine and me. We wore the brand endlessly as children and now dress our own little ones in their never-out-of-style essential pieces.”

The collection, available from 8am on 23 May from the Gap UK website, is set to retail between £12 - £100.

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