In Pictures: Gap takes second swing with Malbon for new collaboration

Gap is launching a second collaboration with Los Angeles-based golf lifestyle brand Malbon tomorrow, 21 August, at 5pm UK time.

Following the success of the first collaboration in June 2025, the new 35-piece collection expands across menswear and womenswear, blending Gap’s iconic American style with Malbon’s playful, sports-led designs.

Designed to “move seamlessly between the course, court and everyday life”, the collection includes classic rugby polos, pleated skirts, prep-inspired knits, relaxed outerwear and limited-edition golf accessories, bringing together heritage-inspired silhouettes with contemporary styling.

The accompanying campaign, shot by Duncan Wolfe, “celebrates community, self-expression and individuality across sport and style”, featuring a cast of brand friends and creators.

Mark Breitbard, President and CEO of Gap Brand, said: “We're proud to continue our partnership with Malbon following the strong momentum after our first collaboration.

“The response showed us the power of bringing together great product, sport, and style. This collection takes that idea even further, extending the partnership into a broader lifestyle expression for our customers.”

Established in 2017 by husband-and-wife duo – and golf enthusiasts – Stephen and Erica Malbon, the brand that bears their surname has developed in recent years to include a wider selection of men’s and women’s apparel, footwear and accessories.

Stephen Malbon commented: “Returning for a second collaboration with Gap felt so natural. By expanding further into the women’s offering in this collection, we’re able to tell a story around the intersection of fashion and sport in a way that feels even more complete.

“Gap has such an incredible legacy of timeless American style – it’s exciting to continue building on that foundation while bringing Malbon’s own point of view to the table.”

The launch will be supported through social-first storytelling, creator engagement and community-driven activations designed to bring the collaboration to life across Gap’s channels and Malbon’s community. Prices range from £25-£120.