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In Pictures: Gap launches second drop of GapStudio with campaign starring Lila Moss

Tom Bottomley
24 June 2025

Gap has today launched the second collection of its higher-end GapStudio offer, with a campaign fronted by model Lila Moss, the daughter of Kate Moss and Jefferson Hack.

It follows on from the debut GapStudio line, which launched in early April 2025. Gap President and CEO, Mark Breitbard, described it as an "exclusive, one-of-a-kind designs that celebrate self-expression and solidify Gap’s place in culture".

Once again designed by Zac Posen, who was appointed EVP & Creative Director of Gap Inc. in February 2024, the new collection "elevates everyday summer essentials through the lens of craftsmanship" and features denim with a sun-faded finish as well as let-down hems revealing a tonal contrast.

Other fabrics in the collection include chambray and voile, and each piece is "cut with intention and lightness with a refined approach layering, volume and style".

Zac Posen said: "It’s about the sensation of that first walk along the ocean in jeans. We wanted fabrics that are soft, light, breezy - capturing the feeling of summer, while honouring the heritage of Gap."

Key styles include the Mid Rise Draped Denim Baggy Jeans in a "liquid denim" with a sun-faded wash and undone edge, the Draped Denim Playsuit with western shell snaps and drawstring waist, and the Draped Denim Crop Shirt and voile separates that "blur the line between beach cover-up and streetwear".

The GapStudio summer drop ranges from £50 to £175 and is available now to shop on the Gap UK website.

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