In Pictures: Freemans unveils first collaboration collection with Sophie Ellis-Bextor
Digital department store Freemans has turned to brand ambassador and face of its last two seasonal campaigns, singer and model Sophie Ellis-Bextor, to create an exclusive 21-piece capsule collection for AW25.
Working alongside the buying and design team for the first time, Ellis-Bextor’s unique and quirky style shines through the offer in what is described as “a collection taking women from the school run to the dance floor”.
Key pieces include a dark denim wide-leg jumpsuit, retailing at £89, a faux fur leopard print coat (£139), a black satin vintage-inspired dress (£99), a sequinned navy blue midi dress (£125), a red bow detail jumper (£49) and a floral sequinned mini dress (£129).
Ann Steer, CEO of Freemans, said: “At Freemans, we’re unapologetically focused on delivering to women over 40 who want fashion that fits into busy lives while also letting their personality shine.
“Sophie brings that to life so brilliantly. Her capsule edit is playful, glamorous and practical - exactly what our customers are looking for, whether they’re on the school run, heading to work or dancing the night away.”
Ellis-Bextor added: “I have absolutely loved working with Freemans on this collection – it’s a dream come true! I really wanted to make an edit that is both versatile and fun and these are clothes have real everyday demands in mind. It’s a collection that make you feel confident but also ready to sparkle when the mood is right.
“As a busy mum, I know how important it is to have pieces that work hard but still bring joy and that’s exactly what we’ve created. I’ve taken inspiration from stylish friends, my favourite pieces from my own wardrobe and all the things I want to own. What a treat to collaborate with Freemans on this.”
Ellis-Bextor was most recently the face of Freemans’ SS25 campaign and collection, and prior to that also fronted the AW24 launch, so having her own Freemans x Sophie Ellis-Bextor edit – now available exclusively on the Freemans website – was a natural progression - and will most likely not be the first and last.
