In Pictures: Foot Locker's new retail concept and biggest UK store at Birmingham’s Bullring

Foot Locker has unveiled its largest UK flagship store to date at the Bullring shopping centre in Birmingham, introducing its new ‘Re-imagined’ store concept with a “next level retail experience” for sneakerheads.

Spanning 13,821 sq ft, the store features three new permanent areas to create an immersive sneaker experience, including a new Sneaker Hub which offers a range of customisation and cleaning services “for shoppers to level up their sneaker game”.

There is also a dedicated tunnel area showcasing Foot Locker exclusives and drops, as well as a “state of the art” try-on area.

In celebration of the opening, this weekend (5-6 July) there will be a New Balance DJ booth and Asics tote bags available with every purchase. There will also be an exclusive Nike takeover of the store on 9-10 July.

Neil Carter, Foot Locker VP GEO: UK & Ireland, said: “Birmingham has always been a city steeped in culture, energy and style and so rolling out our new retail concept for the first time in the UK was a natural next step.

“Our previous Birmingham store opened 22 years ago, so we’re extremely proud to be building on this legacy and to be creating new opportunities for the city, community and our Stripers (staff).

“The new flagship store isn’t just about retail, it’s a hub for any and all passionate sneakerheads, offering exclusive products, immersive experiences, and a space where culture and community come together.”