In Pictures: Foot Locker opens new tech driven store at Westfield Stratford

Foot Locker has opened a new 10,000 square metre store at Westfield Stratford, offering an "elevated retail experience" designed to inspire youth culture and build communities.

Stratford's new Foot Locker store combines premium product and elevated in-store presentations, as well as enhanced technology driven customer experiences and events.

Brands available in the new store include Adidas, Nike, Under Armour, Converse, Asics, Vans, and Reebok.

Customers will also be able to interact with the store through the digital virtual world with a Striper bot traveling across the store by appearing on screens across the two floors. Guests can also take part in interactive games, hosted on a high-fidelity curvy LED wall, for the chance to compete against players from across Europe and win prizes.

The store also features free phone charging stations, and customers can collect QR codes during their visit on their mobile device, for the chance to win prizes such as products designed by local artists.

Neil Carter, Vice President of Foot Locker Geo UK & Ireland, said: “Our new Stratford store sets a precedent for us in the UK with its innovative technology for an improved customer experience, as well as helping us build a deeper connection with our local community, by providing them with a space that goes beyond the traditional retail space and makes visitors and locals active participants. All of this reinforces our values of inclusivity, empowerment, and sustainability, and our mission to keep building a more progressive future together with youth”.

Foot Locker's new store is located on the first floor and second floor, open from from 10am–9pm.