In Pictures: Flora and Fauna transform store fronts in celebration of Chelsea Flower Show

Each year, The King's Road and its surrounding streets undergo a floral transformation in celebration of the art show Chelsea in Bloom, which is running from 22-27 May.

The show, which is London’s largest flower festival, sees immersive floral art installations transform the neighbourhood of Chelsea. Each year, the Royal Horticultural Society picks a theme, this one being "Flowers on Film".

Passersby can expect to see flowers bring to life characters and storylines that have graced the big screen.

Jewellery retailers, from luxury Tiffany&Co. to affordable Monica Vinader, showcased their interpretation of this year's theme.  In addition, fashion brands including Hugo Boss, Rag & Bone and many more joined in on the celebrations.

As expected, Tiffany&Co. and Cartier's bespoke floral exteriors did not disappoint. Though the films the flower displays reference aren't obvious at first glance, the over-the-top spectacle and abundance of florals are no less mesmerising. Jewellery brand Monica Vinader also got involved in the floral fun via a whimsical store display that references an enchanted forest.

Greeting shoppers directly outside of the Sloane Square tube station, Hugo Boss presents a glamourous take on this year's theme, channeling Marylin Munroe's air vent moment from the film The Seven Year Itch. Just down the street, Ralph Lauren stays on brand with a preppy, barn-themed display featuring pops of colours that juxtapose a woody and rustic store exterior.

Free People started off the week in collaboration with artist Rose England, gifting store visitors with exclusive floral prints. The boho brand kept the floral arrangements subtle with pastel-coloured wild flowers that adorned the windows. Rag & Bone opted for an enchanting floralscape in the shape of an arch, greeting customers on entry.

Footwear designer Di Minno transformed its store windows with wild flowers that coordinated with the colourful sandals and pumps. Meanwhile, Cassandra Goad kept things simple with a rose frame, nodding to 'La Vie En Rose', which adorned its storefront.