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In Pictures: Farm Rio launches new ‘From Sand to Snow’ campaign

Tom Bottomley
27 January 2025

Brazilian womenswear brand Farm Rio has launched a new campaign under the title of ‘From Sand to Snow’.

Rooted in the idea that "the spirit of the tropics isn’t limited to the beach", where the brand was born, the creative concept showcases Farm Rio’s latest cruise and skiwear capsule collections – through the eyes of Italian-Brazilian content creator Vicky Montanari.

Bikinis, one-piece swimsuits, cover-ups, dresses and other vacation ready items sit alongside ski jumpsuits, pants, jackets, and knits "for après-ski moments".

Shot against the seaside backdrop of Rio de Janeiro, the campaign brings together Farm Rio’s standout prints across contrasting product categories and "playfully reimagines winter traditions under the warmth of summer light".

Key pieces from the campaign include a toucans print ski jumpsuit and a multicolour banana leaves print jacket.

Farm Rio opened its second London store at 26 Marylebone High Street at the end of November 2024, adding to the King’s Road store it opened last January.


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