In Pictures: Eastpak’s backpacks undergo update courtesy of Colorful Standard

VF Corp’s Eastpak and Colorful Standard, renowned for its sustainably-made basic apparel, have teamed up on a collaborative collection to create durable and sustainable duffle bags, backpacks and belt bags.

1952-founded Eastpak was transformed from a manufacturer of military-issue packs and duffels for the US Army to a leading lifestyle brand for city folk.

Eastpak was added to VF Corp's portfolio of international brands in 2000, joined by the likes of Timberland, The North Face and Jansport. Since then, Eastpak has continued to evolve with its loyal fans and its core value "Built to Resist" remains at the heart of the brand.

This limited-edition collection forges sustainability, vibrant colour and timeless design. It marks the momentous occasion of Colorful Standard’s first-ever collaboration.

The bags, made from recycled polyester with co-branded logos, are designed to withstand a lifetime of adventures. The collection offers three signature Eastpak designs and six Colorful Standard colours.

The Colorful Standard x Eastpak collection drops today in select Eastpak stores, Colorful Standard stores and online.

Last week, VF Corp reported revenues dropped by 8% to £1.5 billion ($2 billion) for the first quarter ending 1 July 2023, with growth at The North Face more than offset by declines at Vans, Timberland and Dickies.

The group saw revenues increase by 3% across international markets. However, revenue in EMEA dropped by 2%, reflecting continued growth in direct-to-consumer but lower wholesale revenue.