In Pictures: Dunhill unveils new ‘Athluxury’ collection
Dunhill has raised the bar of activewear with a new capsule collection under the title of ‘Athluxury’, conceived by the brand’s Creative Director, Simon Holloway.
The collection is "inspired by the multi-faceted lifestyle of the Dunhill client and their need for an evolved wardrobe of work and leisure attire", combining athletic design and technical innovation with the house’s tailoring expertise and luxury materials.
Realised in a soft palette of ivory and grey, the "sophisticated line-up of off-duty essentials" includes outerwear, knitwear, jersey, and casual trousers – crafted from the finest wool, cotton cashmere and wool jersey for "ultimate comfort and performance".
A technical Merino wool jersey – used across t-shirts, polo shirts and shorts – offers "superior functionality", including thermal control, breathability and a natural stretch.
The Dunhill ‘Athluxury’ collection boasts the house’s "uncompromising approach to craftsmanship, fine materials, and British masculine elegance – appropriately sporty, yet undeniably louche". Available now with prices ranging from £350 to £1,595.
