In Pictures: Dune London unveils refurbished Westfield Stratford store
Dune London has now reopened its newly refurbished 1,291 sq ft store at Westfield Stratford City following a two-month renovation project.
The new store is carrying Dune London’s freshly launched SS25 women’s and men’s footwear collections, as well as its growing accessories offer – particularly handbags, which the retailer says are "currently coveted by A-list celebrities such as Katie Holmes, Bella Hadid and Simone Ashley".
The store design follows Dune London’s new flagship concept, as was unveiled at its Westfield London (White City) store in November 2024. It has been designed in-house by the brand’s creative and store development teams "to provide customers with an enhanced and engaging shopping experience". The concept will be rolled out to other Dune London stores throughout 2025.
The brand’s signature DD logo monogram serves as the backdrop to showcase Dune London’s premium collections, and a gold window tower with integrated media screens stands as the focal point of the store, displaying the brand’s latest campaigns.
The store also features elegant, curved product plinths and pale wooden podiums in soft neutral tones, complemented by gold-trimmed glass display areas.
Textured and tonal hessian-coloured wall coverings, combined with bespoke monogrammed seating areas, work to accentuate the elevated store design and create an immersive experience for customers, while specially curated accessory feature walls put the spotlight on the latest handbag designs.
For women, highlights include updated versions of the brand’s ‘Deliberate’ woven slouch bag in a floral jacquard, as well as deconstructed loafers. For men, “signature silhouettes are infused with a contemporary feel” with contrasting uppers and premium materials.
The Dune Group’s CEO, Nigel Darwin, said: "As spring arrives, we are really pleased to reopen our Dune London store in Westfield Stratford City - the store showcases our very latest flagship concept to give our customers the best experience of our brand and our ranges of wonderful shoes and bags.
"Westfield Stratford City is a fabulous shopping destination, and we are delighted to welcome customers old and new into this great new space to see our brand at its best."
