In Pictures: Crew Clothing unveils sixth collaboration collection with Henley Royal Regatta

British lifestyle brand Crew Clothing, which was founded in the back of a windsurfing shop in Salcombe in 1993, has unveiled its latest annual collaboration collection with the world-famous rowing event, the Henley Royal Regatta.

Now in its sixth year, the collection is “designed to take customers from clubhouse to riverbank”, not only for the Henley Royal Regatta, which takes place from 30 June - 5 July 2026, but for a full calendar of summer events, with a range of men’s and women’s occasion wear and relaxed, varsity-inspired casual looks.

The menswear offering centres around sharp tailoring and modern classics, with the striped boating blazer returning as a hero piece for the season, alongside the timeless navy blazer.

Meanwhile, this season’s womenswear selection features refined “event-ready” dresses, elegant silhouettes and a considered nautical colour palette that nods to Henley’s riverside heritage while remaining “unmistakably Crew”.

Standout women’s styles include a flutter-sleeve geo-print dress, a bold striped design, a navy broderie dress and a painterly floral option.

Across both men’s and womenswear, there are updated sweatshirts and hoodies embroidered with both the historic Henley crest and Crew Clothing’s instantly recognisable crossed oars logo.

Jon Baker, Sponsorship Manager at Crew Clothing, said: “We’re incredibly proud to be returning to Henley Royal Regatta for another year. The longevity of this partnership is something we truly value, and it’s built on a shared appreciation of heritage, tradition and British sport.

“Each season, we look to refine and evolve the collection while staying true to the elegance that defines the event. From sharply tailored blazers to beautifully crafted dresses and relaxed varsity inspired pieces, this year’s collection captures the spirit of Henley both on and off the riverbank.”

Richard Phelps, Chair of the Committee at Henley Royal Regatta, added: “Our partnership with Crew Clothing has become an established and valued part of the Regatta story. Now in its sixth year, the annual clothing collection is something we look forward to unveiling each spring.

“Henley is as much about atmosphere and occasion as it is about high performance sport, and Crew Clothing understands that balance instinctively. The 2026 collection once again captures that distinctive blend – offering elegant occasion wear alongside relaxed, varsity inspired styles that feel perfectly at home during the Regatta and long after the racing has finished.”

The collection is available from today, 18 March, on the Crew Clothing website and in selected stores, and will once again be retailing on-site during Henley Royal Regatta within the Boat Tent Shop and the Stewards’ Enclosure Shop.