In Pictures: Crew Clothing enters athleisure space with ‘SuperLuxe’ collection

British lifestyle retailer Crew Clothing, which is tomorrow marking its return to Cheltenham with the opening of a new 1,800 sq ft store on the Promenade, has just launched ‘SuperLuxe’ - its first women’s athleisure collection.

Key to the new line is the soft SuperLuxe fabric, crafted from a mix of viscose, polyester and elastane, offering breathability, wrinkle resistance and ease of movement.

Pieces in the 38-piece collection include the ‘SuperLuxe Half Zip’, a boxy fit short-sleeved sweatshirt with a dropped shoulder and wide collar, the ‘Slim Jogger’ with an ankle zip to split the hem, ‘Relaxed Shorts’ with subtle, tonal, silicone-printed Crew Clothing logo, and a loose fit sleeveless sweatshirt. Colours include navy, light marl grey, black, pink, lilac and pale green.

Head of Design at Crew Clothing, Jo Miller, said: "We are so excited to be entering the athleisure space with our brand new SuperLuxe collection. The pieces have been designed with a modern lifestyle in mind, offering elevated, comfortable outfits that are as buttery soft as they are stylish.

"It’s truly a collection to take you anywhere, whether it’s a Pilates class, running errands, relaxing at home or grabbing coffee with friends.

"We’ve made the range in a premium, super wearable colour palette, so customers can mix and match styles to suit the occasion. We’ve also outfitted pieces with our wider collection to showcase the versatility of SuperLuxe. We know our customers live busy, varied lives, and this new range reflects that."

The collection, exclusively womenswear at this stage, is now available both online and across the brand’s stores, with prices ranging from £35 to £65.

The announcement of the opening of the new "bigger, better" Cheltenham store tomorrow comes after an earlier announcement by the brand of plans to open 20 new locations in 2025.