In Pictures: Cindy Crawford stars in first Good American ‘Icons’ campaign

Supermodel Cindy Crawford is the face of the first in a series of ‘American Icons’ campaigns for Khloé Kardashian and Emma Grede’s Good American "fully inclusive" fashion brand.

The series aims to celebrate women who have "shaped history with unmatched grace and timeless style".

In the campaign, Crawford embodies the essence of classic American style, showcasing Good American’s collection of elevated basics and "proving that true style is ageless".

There’s plenty of denim jeans in the new AW24 collection, as modelled by Crawford, including straight leg, wide leg and flared styles, as well as crisp white shirts, tank tops, classic jackets and a body-hugging dress with a thigh split.

Good American was founded in October 2016 by Kardashian and Grede and, since its inception, the brand has offered high quality denim and has expanded in to new categories in sizes 00-32.

Its brand message is: "Good American exists to eliminate the stress that comes with looking for fashion that actually fits".

The new collection is now available on the Good American website and at select retailers including Selfridges, Browns, Harrods and Flannels.