In Pictures: Chelsea Peers elevates and expands loungewear with new collection

Chelsea Peers has launched a new loungewear collection, reflecting a "significant evolution"with an elevated and expanded take on the category for SS25.

Designed with versatility in mind, the new 45-piece collection promises to "fit seamlessly into every moment of life", from coffee runs to countryside strolls.

Items include heavyweight organic cotton sets, promising "the ultimate in comfort and style", as well as butter and ribbed leggings and shorts ideal for low-intensity movement.

There's also scuba sets and playsuits, made from Lenzing Ecovero for the "softest, most sustainable fit", alongside shirt and short sets and organic cotton jumpers in blue, grey and white.

Tom Pyne, owner of Chelsea Peers, told TheIndustry.fashion: "With the SS25 loungewear collection, we wanted to create pieces that seamlessly fit into life - whether you're unwinding at home, heading out for a morning walk, or setting off for a weekend away.

"Every detail has been designed with comfort, quality, and versatility in mind. Luxe textures, relaxed silhouettes, and new fabric innovations come together to ensure you feel as good as you look, wherever the day takes you."

Born in New York and designed in London, Chelsea Peers makes loungewear, nightwear, and swimwear that’s playful, yet polished, often featuring hand-drawn prints and premium organic fabrics.

The brand's new loungewear launch coincides with its new charity partnership with mental health charity Mind.

As part of this, Chelsea Peers will undertake a variety of activities to support the charity's fundraising goals and raise awareness in 2025, including sales donations, in-house fundraising challenges, and a content series across email, its website, and social media.

Andrew Berrie, Head of Corporate Partnerships at Mind, said: "At a time when the nation’s mental health is at crisis point, the money raised by Chelsea Peers will help us to be there for even more people who need us. We’re looking forward to working together to make sure everyone can access the support they need."