In Pictures: CDLP introduces new categories in AW campaign with artist Jwan Yosef
CDLP introduces new categories: sweatshirts, hoodies, and heavyweight T-shirts, cut in Organic Cotton in its new campaign featuring artist Jwan Yosef.
The new collection is a natural extension of the brand’s modern essentials and also features a new colourway - Deep Violet, a bold seasonal shade used across the brand’s signature TENCEL™ Lyocell underwear and T-shirts.
The campaign is fronted by Jwan Yosef, celebrated artist and long-time friend of CDLP, who first collaborated with the brand in 2023 on a limited- edition capsule. Born in Syria and raised in Sweden, Yosef is a conceptual visual artist whose practice explores themes of marginalisation, belonging, intimacy, and queer identity.
The campaign is shot by CDLP co-founder and Creative Director Christian Larson, the campaign unfolds on the storied Swedish island of Gotland, renowned for its striking “rauks” (ancient rock formations) and long revered as the muse of Swedish filmmaker Ingmar Bergman.
