In Pictures: Boux Avenue unveils refurbished Westfield London store
British lingerie, nightwear and swimwear retailer Boux Avenue has reopened its 1,840 sq ft store at Westfield London following a major refurbishment.
It follows the reopening of Boux Avenue’s refurbished 2,238 sq ft flagship store at Bluewater Shopping Centre in March, as the brand continues to upgrade its store portfolio.
The Westfield store now features a “clean and contemporary” shopfit, including luxurious fitting rooms - complete with concierge buttons and bespoke lighting options (day, dusk and night) - in which customers can try on their favourite items and enjoy one of the brand’s renowned free expert bra fittings.
Zoe Price-Smith, Chief Design & Product Officer at Boux Avenue, said: "We're delighted to offer our customers a fresh and contemporary new shopfit. Be sure to come and visit us at the updated Westfield White City store, located on Level One, where our expert and friendly bra fitting team is on hand to help customers find their perfect fit, with 81% of us wearing the wrong bra size. This is the perfect opportunity to be professionally fitted and discover your true size.
"Customers can now enjoy discovering our famous craftsmanship with new and exclusive lace and embroidered lingerie, our viral strapless bra for the summer season, along with our cute, comfy nightwear and super stylish swimwear - helping to get you holiday-ready."
It’s not just the south of England where Boux Avenue has been expanding its retail presence, as a new northern flagship store was unveiled at Trafford Centre in November 2025, as well as a brand-new unit in Manchester Arndale in August last year, marking the brand’s return to the city centre under a 10-year lease agreement.
