In Pictures: BOSS and Soho House celebrate Wimbledon’s biggest weekend in style

BOSS joined forces with Soho House as the headline fashion and sportswear partner of ‘Soho Grand Slam’ at Soho Farmhouse over the weekend, to coincide with the Wimbledon tennis finals.

The special weekend, which included match screenings, tournaments, dining events, headline music and plenty of BOSS fashion, came as the brand continues to strengthen its presence in the sport, having provided American tennis star Taylor Fritz with a tailored walk-on look during the men’s tournament.

BOSS had also dressed brand ambassador David Beckham in a custom look on day one of Wimbledon, looking as sharp as ever.

Soho House members and guests enjoyed a programme of events over the entire weekend that kicked off last Friday with a one-off dining event on the transformed tennis courts at the 100-acre luxury members’ club and hotel estate, which is located in the Oxfordshire countryside near the Cotswolds villages of Great Tew and Chipping Norton.

It featured a sharing menu from Pen Yen, Soho Farmhouse’s much-loved Japanese izakaya-style restaurant.

Saturday then began with tennis legend Andre Agassi sharing his insights on contemporary tennis culture and lifestyle with a special panel discussion.

Throughout Saturday and Sunday, members competed in tennis and padel through round-robin play and knockout stages, culminating in the Soho Grand Slam final, with prizes courtesy of BOSS.

Live screenings of the women’s and men’s finals on the Lazy Lawn allowed guests to follow the action from the championship, while resident DJs and a headline performance by Katy B provided a fitting soundtrack.

Meanwhile, BOSS showcased its lifestyle offering on and off the court with contemporary performance looks for play, sharp tailoring and elevated eveningwear for “intimate dinners” and social gatherings, as well as relaxed summer essentials – from activewear and swimwear to casual looks for guests.

Visitors also discovered the athleisurewear-focused BOSS range at a dedicated pop-up in the gym, featuring event-exclusive Soho Grand Slam merchandise and special offers.

Women’s professional tennis player and BOSS brand ambassador Noma Noha Akugue was also in attendance, as were actors Corey Mylchreest and Charithra Chandran.

On Saturday evening, guests gathered at the Glasshouse, coming together in refined BOSS evening looks “to celebrate a standout moment of the weekend”.

Collaborating with Soho House on Soho Grand Slam forms part of a tennis-filled summer for BOSS – a season-long celebration of the sport and the brand’s growing role both on and off the court.

From the grass courts of Wimbledon to the brand’s next big chapter of tennis at the Australian Open, BOSS “continues to connect the energy of tennis with modern tailoring, performance and contemporary lifestyle”.