In Pictures: Bond Street unveils crown jewels-inspired Christmas lights
Last night saw Bond Street officially kick off the festive season with the switching on of its crown jewels-inspired Christmas lights, featuring over 80,000 LEDs across the famous luxury shopping destination.
Highlights of the display also include the Ralph Lauren Giving Tree in aid of The Royal Marsden Cancer Charity, as well as “magical decorations” from Dior, Cartier, Louis Vuitton, Miu Miu, Prada, Moncler, Tiffany & Co., Bvlgari, Rolex and IWC Schaffhausen.
Dee Corsi, CEO of New West End Company, said: "Across the year, Bond Street attracts millions of visitors from the UK and abroad, thanks to its unique mix of shops, art galleries and exclusive experiences.
"But it's safe to say that the street shines brighter during Christmas time. At the centre of this are our much loved festive lights inspired by the crown jewels – an ode to the jewellery houses and heritage brands which are synonymous with the street.
"From iconic seasonal facades to special in-store activations, Bond Street businesses are going above and beyond this festive season. We are proud to be collaborating once again with Ralph Lauren to illuminate the brand's iconic Giving Tree, in aid of the Royal Marsden Cancer Charity."
This year the ornate light display is made sustainably from recyclable, long-life materials, with the LED bulbs facilitating an efficiency saving of 75%. The lights will now be on daily from 4pm-12am, in line with neighbouring Oxford Street.
