In Pictures: Ben Sherman’s latest looks for Team GB for Winter Olympics 2026

Ben Sherman has revealed its latest collection as the official ceremonial wear supplier for Team GB ahead of the Olympic Winter Games Milano Cortina 2026, taking place from 6 to 22 February 2026 at sites across Lombardy and Northeast Italy.

It will be the fourth consecutive Olympic Games for which Ben Sherman has supplied Team GB with outfits for the opening and closing ceremonies. This time, it is debuting an exclusive knitted accessories collaboration with Olympic gold medallist Tom Daley - well known for his love of knitting as well as diving - for Team GB’s flagbearers.

Ben Sherman’s Winter Olympics ceremonial wear “reimagines British tailoring for the alpine stage,” blending heritage design with contemporary silhouettes. Inspired by the Dolomite mountain range and Team GB’s graphic motifs, the looks reflect warmth, texture, and movement through heritage checks, Fair Isle knitwear, and modern, oversized outerwear.

The accompanying campaign features Team GB ice dancers Lilah Fear and Lewis Gibson, “who embody the rhythm, unity, and energy of Team GB,” shot against a winter-inspired backdrop.

Natasha Fishman, Chief Marketing Officer of Ben Sherman-owner Marquee Brands, said: “The Olympic Games offer an unparalleled platform for brands to connect with global audiences through fashion and storytelling.”

“Ben Sherman’s, recurring role reinforces the brand’s position as an authentic expression of modern British style and craftsmanship. Collaborating with Tom Daley brings that vision to life with purpose, celebrating athletic achievement with visionary storytelling in a moment of national pride.”

Tom Daley’s handcrafted designs feature bold GB lettering and tactile cable-knit patterns, inspired by the textures of snow and the winter landscape surrounding Milano Cortina.

Beyond the ceremonial moment, versions of Daley’s Opening Ceremony accessories will be available through the Ben Sherman x Team GB Retail Collection, giving fans the opportunity to own a piece of Olympic history.

Daley said: “Having had the honour of serving as a flagbearer for Team GB during my last Olympic Games, I understand how powerful that moment is.

“It’s more than carrying a flag; it’s carrying the stories, hopes and identity of everyone who made that journey with you. Collaborating with Ben Sherman has been a meaningful way to share one of my passions while giving back to that experience. Every stitch represents the dedication and achievement of the athletes leading Team GB onto the world stage.”

The Opening Ceremony ensemble features a wool dogtooth topcoat with a chequered lining, layered over a wool-blend mock-neck sweater with raised stripe accents and a repeating Union Flag motif. Smart sweat joggers trimmed with tonal Union Flag tape, an oversized scarf, coordinating hat, and Vibram-soled winter boots laced in red, white, and blue complete the look.

For the Closing Ceremony, the silhouette transitions to a relaxed fit. A chunky wool-blend knitted track jacket, woven with Team GB’s zig-zag illustration and Ben Sherman’s signature Mod-style tipped cuffs, is paired with a navy and ecru Merino roll-neck base layer.

Extending the partnership, Ben Sherman and Team GB will release an exclusive retail capsule collection on 8 December 2025, available in Ben Sherman stores and on its website, as well as on TeamGB.com and in select retail locations. The collection features select pieces inspired by the official athlete looks, designed for fans to share in Team GB’s journey.